website: www.amici.com.sg

AMICI's Case Study
Established in 2003, Amici is a fine dinning Italian restaurant that started with her first restaurant in Holland Village. Customers loved the authentic Italian cuisine and their award winning tiramisu, which later on spurred Amici to setup another outlet in Tanjong Pagar.

Soon after the opening of their second branch, Amici found that the time was right to build on their awareness and appointed Edifice to create their brand existence online.

Before embarking on the project, we examine Amici’s existing brand materials, dinning ambience, utensils, menu and also sampling of her food by dinning in.

Posh and elegant were the words to describe the restaurant. However to translate the experience into visual, the color of sleek black was introduced for her online identity (website) as black carries the symbolisation of premium and class.

Making use of the visual materials (artistically taken photographs of the food/premises), an instrumental track was also added to Amici’s website so as to capture as much senses of the consumer as possible.

The menu was placed online so that consumers could browse through and plan their lunch/dinner in advance so as to resolve the immense selection with ease.

Amici’s frequent tie up with the various banks and exclusive credit cards boosts the traffic to of her website.