Eddie Lee
The Architect / Director
Eddie is responsible for the business performance and direction of the company. He is also the principal consultant for strategic planning for clients.

Eddie founded Edifice in 2001 and has more than 9 years of experience and knowledge in the fast paced information world (internet).

Nominated as one of the most inspiring entrepreneur in 2005 by the Sprit of Enterprise, Eddie also holds a Bachelor of Applied Science in Information Technology from RMIT University.

Alvin Huang
The Chancellor / Account Brand Manager

Alvin believes in taking a holistic approach to branding from corporate communication to retail environments.

He was an integral part of the team that formulated and implemented the brand strategy for Triumph International’s 10 year anniversary in 2006.

Alvin currently holds a Bachelor of Business Management in Marketing and Finance from Singapore Management University.

If you are lucky, you can find him whizzing on the road and negotiating bends in his red MR-S. However, of late, he has been spending a lot of his time shooting darts in his office, probably trying to out perform Eddie’s high score.

His philosophy and pet phrase: “Either live life spectacularly or die spectacularly!”

Yen Fang
The Grand Sorceress / Art Director

Yen is the Art Director and is responsible for the formation of the visual representation of individual branding projects.

Yen has 10 years of working experience on Multimedia projects, majoring her study in Electronic Media Design (EMD) from Temasek Polytechnic and has completed her Bachelor of Arts (Design) in June 2004 from University of Western Sydney and NAFA.

She is experimental and probably messes up the designers’ head with her untold tale of art directions, YET the end results of the art pieces are comparable to the late and very much respected, Da Vinci.

Jun Xian
Mage Knight / Multimedia Designer

Jun Xian graduated from Nanyang Polytechnic, Diploma in Digital Media Design and specialized in Interactive Media.

His relentless passion in digital media led his pursuit of perfection, an everyday’s vision.

He believes that interaction between humans and computers is not just by fiddling with the mouse and keyboard, but by absorbing the user into his programmed interface.

He says:

“Small interactive inputs with much thought through planning, enhances the user’s navigating experience.

Elisa Leo
Sorceress / Multimedia Designer

Elisa graduated in 2006 from Raffles Design Institute with Bachelor of Arts (Hons) in Visual Communications (Multimedia) from Northumbria University, U.K

Other than assisting the Grand Sorceress in molding art pieces to perfection, her inquisitive nature leads her into seeking new adventures and experiences.

Next to being at home and office, you can locate her either soaking in the cinema or gazing at the vast blue sky.

Jia Hui
Sorceress / Multimedia Designer

Jia Hui graduated from Nanyang Polytechnic, Diploma in Digital Media Design and specialized in Interactive Media.

Other than being part of the sorceress clan where she channel her magical energy into perfecting the art pieces, she chills by watching television dramas & variety programmes.

Loves pigs, blogging, web designing, fizzy drinks (now ice milo) and hates coffee and tea.

Motivated in work plus some kiasu-ness* and a Tanya Chua lookalike = Jia Hui

* kiasu-ness is a slang in Singapore (Singlish) which literally means 'fear of losing'. Its widespread use is often because these attitudes are common in Singapore—to not lose out in a highly competitive society

Sue Tay
The Sage / Account Executive

Sue is a Mass Communications graduate from Oklahoma City University. She is responsible for the company’s accounts and has a flair for writing. She hopes to publish a book one day.

She believes in living life to the fullest because life is too short to be stuck in situations that do not permit.

During her leisure allowance, she loves to read, listen to songs and watch dramas serials. Her favourite sporting activities include netball and running. She has a wide selection of genres for her musical taste. Currently, she’s taking up guitar and learning a foreign language.

A bubbly, witty and outgoing person, Sue loves to bathe in the sun while reading Stephen King’s books and sipping a glass of lemonade by the side. You’ll most likely to bump into her at shopping malls and along the coastal shores of sunny Singapore.

Rukshan Christy
Knight of Steel / Web Developer

Rukshan graduated from Temasek Polytechnic, Diploma in Computer Enginnering.

Rukshan has been involved in numerous web development projects using his favorite alienated Java Languages (that confuses all the designers).

Other than frosted mugs of beer, he loves indulging himself in a marathon of comedy movies.